Updates to variation listing Armageddon, Walmart is now tying its online offerings to its retail stores, and our brand new YouTube channel has just launched! These and more buzzing news on this week's episode!

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We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.



Update to irrelevant or redundant variation theme removal

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUEszWTIyTko1MktORVVQ



New YouTube Channel for the Serious Sellers Podcast and Weekly Buzz by Helium 10

https://www.youtube.com/@Helium10SeriousSellersPodcast



Amazon resumes Google Shopping ads – but not in the U.S.

https://searchengineland.com/amazon-resumes-google-shopping-ads-international-domains-461238



Walmart ties marketplace to stores, debuts AI seller tools

https://finance.yahoo.com/news/walmart-ties-marketplace-stores-debuts-122600640.html



Walmart Rolls Out Faster Deliveries for 3rd-Party Sellers

https://www.pymnts.com/walmart/2025/walmart-rolls-out-faster-deliveries-for-3rd-party-sellers/



Send meltable inventory to FBA starting September 22, 2025

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTROUlI3OFIzRFZLSkta



Enrollment changes for FBA Liquidations and Donations programs

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0dHSzlXWFhVNlo2Q0g2



Protect your account from deactivation with Account Health Assurance

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFpFSlU0SkFXOEJBRlJQ



Optimized targeting for Sponsored Display Conversion campaigns

https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-automatic-targeting-for-conversions/



Don't miss out on these crucial updates and insights for sellers looking to thrive in the e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:51 - Variation Armageddon Update


• 02:29 - New YouTube Channel


• 03:23 - Amazon Google Ads


• 05:02 - Black Box Update


• 08:00 - AI Walmart Tools


• 09:52 - Walmart Next Day Delivery


• 10:50 - Meltable Inventory Update


• 11:42 - FBA Liquidations Update


• 12:57 - Custom Ads Rules


• 19:05 - Protect You Account


• 20:47 - Optimized Targeting